Watch the assigned video. 2. read one of the following essays. 3.


Watch the assigned video. 2. Read one of the following essays. 3. Read my notes. 4. Write a paper following the directions provided on this page.

Aug 28th (12 noon)
Assignment 4 (hegemony)

This week’s TV show

1. You can write a paper on a single episode ofHouse of Cards.

2. You can write a paper on a single episode of Downton Abbey.

3. You can write a paper on a single episode of The Daily Show.

4. You can write a paper on the Bad Bloodvideo by Taylor Swift.

Chose 1 of the 4 options.

Your choice of program. House of Cards is available on Netflix. Downton Abbey is available on Amazon. The Daily Show airs at 10 p.m. (central time) on Comedy Central channel. Here is a link to Bad Blood.


Antonio Gramsci
By Barry Burke

Gramsci’s Theory of Hegemony



Hegemony is the process of cultural change through cultural debate. The dominant ideology presents the preferred values, the preferred ways of defining the binary oppositions, and tells us who are heroes. In modern American society, most of the cultural debates occur in the mass media.
The audience reacts to the media messages and makes choices. Television shows fail in the Nielsen ratings and are dropped by the network if people do not watch the show, perhaps because the viewers do not agree with the ideology. The advertisers and the producers of the television shows and the mass media respond to the desires of the audience.
This is still a dominant ideology because a handful of corporations own most of the media outlets in the U.S. They select the programs we have the option of watching. The audience decides which programs are ultimately successful.

goodevilyoungoldattractiveunattractivejusticeinjusticesmartdumbrichpoorthinfatathleticcouch potatowhiteblackmenwomensexyunsexymasculinefeminine

This process of cultural change–hegemony–is a complex social interaction. People and our society are reluctant to make changes in our core values. We will accept gradual changes.



Generalizing a bit here. Before 1970, the media ignored homosexuality. Homosexuality was not an accepted option within the dominant ideology.

About 1970, a few gay males began appearing in the media. The movie Dirty Harry (1971) had a gay male hanging out in a San Francisco park. The gay man pulled a knife on Clint Eastwood (Dirty Harry), who quickly disarmed him. The gay man cried and ran off. Homosexuality entered the mainstream as a totally repugnant idea.

The AIDS epidemic redefined gay males as having the same degree of humanity as anyone else. Philadelphia (1993) featured Tom Hanks, a popular actor. This movie created a hegemonic place within the culture for gay males. Two values accepted within the dominant ideology could be reconciled. Homosexual behavior was still rejected, but more people in the culture accepted the humanity of gay males because they were dying horrible deaths.

The hegemony debate continues over homosexuality. Many gay activists demand full equality and acceptance within the mainstream culture. Some conservatives believe that homosexuality is destroying the moral fabric of the society. The media plays a part in this debate by presenting homosexuality as a binary opposition. Usually, some punishments are still assigned to homosexual behavior. However, rewards have been assigned to some homosexual people.

Role of women

Again generalizing. Women on television in the 1950s had only a few major roles and they played the mother and/or wife.

By the 1990s, we had women as heroes. However, these women heroes still had to fit within the dominant ideology. I will use Laura Croft again. Croft is played by Angelina Jolie, a woman who was then a sex symbol in American culture. Early in the movie, the audience watches her walk nude out of the shower and into her bedroom while the butler watches. In one scene in the movie, the audience sees her alone in bed, tears forming in her eyes because she is alone; she is without a man. As I remember the movie, the scene is interrupted when armed men invade her home and she has to fight them off. She is more “masculine” than the invaders because she defeats them. However, the bad guys are not nude, they do not cry, and they are not lonely.

The movie plays out our culture’s uncertainty about the proper role of women in society. Women can have power, good paying jobs, be intelligent, and assume the symbols of masculinity. Women wear business outfits modeled after male clothing. Men never have to wear a dress to work. Women speak as men speak; men never sound feminine.

When women come home, they are expected to return to traditional female roles. They need to care for the children, be domestic around the house, and be sexually alluring to the man in her life.

Since American society cannot agree on the proper role of women, this hegemonic debate is often presented in the media with different solutions, rewards/punishments being offered.

These 4 shows

All four of these programs present hegmonic conflict to the dominant ideology of the show. The proper role of women is frequently presented on House of Cards and Downton Abbey. Race and class also are common hegemonic debates. The Daily Show usually presents a counter argument to conservatism and/or President Trump. Bad Blood presents Taylor Swift (5-10, 130 lbs) as a superhero.


What was the hegemonic argument in the episode you watch?

How were the binary oppositions presented?

How were rewards and punishments handed out?

Paper 4: 
Applying hegemony to these shows

Section 1: Summarize the episodein one paragraph, i.e., no more than half of a page. 10 points

Section 2: Explain the theory. Tell me which parts of hegemony (from the reading and my notes) you are going to use and how you are going to apply hegemony to this show. 10 points

Section 3: Critique the episode from the perspective of hegemony. Focus on how rewards and punishments are assigned. 20 points

Section 4: Your conclusion should be a logical result of what you have said in the first three sections of the paper. Specifically, what conclusions can you draw from your analysis. Pull your logic together and tell me why the creators presented the hegemonic argument and/or why these shows are popular with their target audiences.

Your conclusion should not be a personal opinion, but a logically developed conclusion based on hegemony theory.

Semester Papers
Calculate your paper price
Pages (550 words)
Approximate price: -

Why Work with Us

Top Quality and Well-Researched Papers

We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university or professional, and we will assign a writer who has a respective degree.

Professional and Experienced Academic Writers

We have a team of professional writers with experience in academic and business writing. Many are native speakers and able to perform any task for which you need help.

Free Unlimited Revisions

If you think we missed something, send your order for a free revision. You have 10 days to submit the order for review after you have received the final document. You can do this yourself after logging into your personal account or by contacting our support.

Prompt Delivery and 100% Money-Back-Guarantee

All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. In case you cannot provide us with more time, a 100% refund is guaranteed.

Original & Confidential

We use several writing tools checks to ensure that all documents you receive are free from plagiarism. Our editors carefully review all quotations in the text. We also promise maximum confidentiality in all of our services.

24/7 Customer Support

Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.

Try it now!

Calculate the price of your order

Total price:

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

No need to work on your paper at night. Sleep tight, we will cover your back. We offer all kinds of writing services.


Essay Writing Service

No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.


Admission Essays & Business Writing Help

An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.


Editing Support

Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.


Revision Support

If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied with the service offered.

error: Content is protected !!