After reviewing Chapters 12-13 from the textbook, post a 500-word synopsis of your understanding of the marketing concepts. In your posting, include questions about any marketing concepts that are unclear.
Peter, J. P. & Donnelly, J. H. (2019). A Preface to Marketing Management, 15th ed. New York: McGraw-Hill Education.
Chapter 12, The Marketing of Services
Chapter 13, Global Marketing
Need two authored references. References MUST be cited within your paper in APA format. Your reference page and citations must match 100%.
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